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“Owners Justin Salisbury and Charlotte Newey, both young entrepreneurs, have perfected the art of

mixing old and new, without it looking overworked or chintzy...”

Art and soul

Head to

Artist Residence

in leafy Pimlico, London, for a

hotel stay that puts individuality above all else – with a dose

of art and charm for good measure


We’ve all been there: headed off somewhere on

holiday or for a weekend break, excited to get

away and arrived at a hotel that drains almost

all enthusiasm within seconds. Sure, it may be

a perfectly-nice hotel with a clutch of stars to

its name, but too often a hotel’s desire to not

cause offence can just leave it looking bland

and beige, with dozens of identikit rooms and

uninspiring public spaces.

London’s Artist Residence, on a quiet

street in fashionable Pimlico, is a perfect



shot-in-the-arm antidote to such widespread

homogenisation, offering a hip-yet-homely

stay to those looking for something a little

more individual in the capital city. Just five

minutes from Victoria’s mainline station, the

boutique 10-room (eight bedrooms and two

suites) townhouse hotel occupies what was

formerly a derelict Victorian pub.

Owners Justin Salisbury and Charlotte Newey,

both young entrepreneurs, have perfected the

art of mixing old and new, without it looking

overworked or chintzy. Bedrooms are furnished

with old antique tea chests for bedside tables

and vintage leather chairs, which sit in harmony

with flatscreen TVs, shiny Smeg fridges and

espresso machines. Deluxe bathrooms boast

powerful rainfall showers and Victorian console

sinks, while Lefroy Brooks fittings and fixtures

bring a touch of luxury. It’s clever and it works.

As the name implies, artwork is a big focus of

the hotel, with pieces handpicked by Justin and

Charlotte displayed throughout, adding to the

sense of individuality that runs throughout both

this and the other Artist Residence properties,

in Brighton and Penzance, Cornwall. If you’re

an art fan yourself, handily you’re only a short

stroll along the banks of the Thames from one

of the UK’s top galleries: Tate Britain. Or, if you’d

rather buy your own piece of artwork than

gaze at someone else’s, the shopping meccas

of Oxford Street, Knightsbridge and the Kings

Road are within easy reach.

For fuel and sustenance, the hotel’s Cambridge

Street Kitchen restaurant is just the ticket. It

serves all three meals, plus traditional roasts

on a Sunday, and is a continuation of the cosy,

convivial atmosphere that permeates throughout

the hotel. Before dinner, we enjoy a cocktail in

the basement bar, Clarendon Cocktail Cellar,

basking in the dimly-lit, exposed-brickwork den.

True to form, each tipple is inspired by famous

works of art and costs £10 – reasonable by

London’s standards. Breakfast the following

morning offers the usual fare of full English to

lighter bites, and is again well priced for a central

London venue.

The entire stay was underlined by the attitude

of the staff: all friendly, happy and willing to

help.Add all that together and it’s a recipe for

success, showing that – though perhaps the

more difficult road to take – individuality always

trumps the beige, the bland and the boring.

Artist Residence London

52 Cambridge St




020 7828 6684 FLY Flybe has flights to London City from Aberdeen, Amsterdam, Belfast City, Cardiff, Düsseldorf, Edinburgh, Exeter, Paris CDG and Rennes (from 2nd July). Flybe’s franchise partner Blue Islands has flights to London City from Jersey